Beauty Advent Calendar 2025 – Best Picks, Value and Sale Dates
The beauty advent calendar season for 2025 is already taking shape, with several retailers launching their offerings earlier than in previous years. From affordable options packed with full-size products to luxury calendars featuring exclusive collaborations, the range of choices available to UK shoppers continues to expand. Understanding which calendar offers genuine value requires a close look at contents, pricing, and release timing.
The 2025 market shows a clear trend toward earlier release dates, with some calendars such as the elf Cosmetics Glitzing 24-Day Calendar already available for purchase. Luxury retailers including Liberty London and Harrods have also unveiled their 2025 editions, while household names like John Lewis and M&S are expected to follow their annual tradition with new calendars in the coming months.
For shoppers looking to plan their purchase, knowing when calendars go on sale, what each contains, and how the value compares across different price points can make the difference between a smart buy and a missed opportunity. This guide draws on verified product information and expert reviews to provide a clear picture of the 2025 beauty advent calendar landscape.
What are the best beauty advent calendars for 2025?
Already available | ~£60
Focus: Affordable makeup & skincare
Pre-order likely Sep | ~£120
Focus: Mixed premium brands, 12 full-size
Expected Oct | £80–£100
Focus: Variety beauty brands
Expected Sep | £75–£120
Focus: Own brand + premium labels
Several patterns emerge from the early 2025 calendar line-up. The following insights are based on confirmed product pages, historical release data, and expert commentary from beauty editors.
- 2025 calendars are appearing earlier than previous years — elf already has its calendar on sale.
- Luxury calendars such as Space NK and John Lewis are expected to focus on premium skincare and fragrance.
- Full-size product inclusions remain a major value driver for shoppers comparing options.
- Black Friday 2025 and early-bird offers are likely to be key discount periods for remaining stock.
- The industry is shifting toward more sustainable packaging and refillable formats.
- Liberty London’s 2025 calendar sold out quickly, indicating strong demand for exclusive luxury contents.
| Calendar | Price | Total items | Full-size items | Launch / availability | Notable brands included |
|---|---|---|---|---|---|
| elf Cosmetics Glitzing 24-Day Calendar | £60 (approx) | 24 | 3+ | Already available (2025) | elf Cosmetics |
| Glossybox Advent Calendar 2025 | £120 (expected) | 25 | 12 | Late 2025 (pre-order likely Sep) | Mixed premium |
| Lookfantastic Beauty Advent Calendar 2025 | £80–£100 (estimated) | 25 | 8–10 | October 2025 (expected) | Variety of beauty brands |
| John Lewis Beauty Advent Calendar 2025 | £75–£120 (estimated) | 25 | 5–7 | September 2025 (expected) | John Lewis own brand + premium |
| Liberty London Beauty Advent Calendar 2025 | £275 | 30 | 20 | Sold out | Lisa Eldridge, Trinny London, Ex Nihilo, Augustinus Bader, Jones Road |
| M&S Beauty Advent Calendar 2025 | TBC | TBC | TBC | Expected Sep–Oct 2025 | M&S own brand + select partners |
| Space NK Beauty Advent Calendar 2025 | TBC | TBC | TBC | Expected Sep 2025 | Luxury skincare & fragrance |
Which luxury beauty advent calendars are available in 2025?
The 2025 luxury segment is headlined by the Liberty London Beauty Advent Calendar, which retails at £275 and carries an advertised contents value of £1,245. According to Liberty’s product page, the calendar contains 30 products, of which 20 are full-size, and 26 are exclusive to this calendar. Brands featured include Lisa Eldridge, Trinny London, Ex Nihilo, Augustinus Bader, and Jones Road. By the time of the product page update, the 2025 edition had already sold out. – Liberty London
What other luxury calendars are worth considering?
Expert reviews from The Independent and ReallyRee also singled out Harrods Beauty Advent Calendar, Fortnum & Mason, Space NK, Jo Malone, Cult Beauty, and Sephora Favourites as top luxury options in the UK market. The Independent’s 2025 review named Liberty as the best luxury beauty advent calendar, with a stated worth of £1,136 in one ranking summary, while separately noting the 2025 Liberty calendar is worth £1,245 and contains 24 full-size products in a 37-product version. This variation suggests that different retail calendars or roundup methodologies can produce different rankings and value figures.
What does the Sephora Favourites calendar offer?
The Sephora Favourites beauty advent calendar is priced at £225 with a contents value of £1,025+. It includes 41 products, 24 of which are full-size. The Independent review called it the “best overall” calendar, though it was not positioned strictly as the luxury winner. – The Independent
The Liberty London calendar offers the highest advertised value (£1,245 for £275), but it has already sold out. The Sephora Favourites calendar, at £225 with £1,025+ in value, remains a strong alternative for shoppers seeking full-size products and broad brand variety.
When do beauty advent calendars go on sale for 2025?
The release pattern for 2025 beauty advent calendars varies by retailer, but several have already gone live or announced their launch windows. According to multiple sources, many top calendars launch in late summer to autumn 2025, with several becoming available “now” in early review articles. – The Independent, ReallyRee
Early releases and pre-order windows
elf Cosmetics has already made its 2025 calendar available for purchase, marking one of the earliest releases in the market. Glossybox has a live product page for its 2025 Advent Calendar, priced at an expected £120, with pre-orders likely to begin in September. Lookfantastic is expected to launch its calendar in October, based on historical patterns. – elf Cosmetics, Glossybox
What about John Lewis, M&S, and Boots?
John Lewis and M&S typically begin pre-orders around September, though no official 2025 pages have been published at the time of writing. Boots, which maintains a general advent calendar category page, is also expected to release a 2025 calendar based on its annual tradition. – Boots
What is inside the M&S, John Lewis, and Space NK calendars for 2025?
Detailed contents for the 2025 editions from M&S, John Lewis, and Space NK have not yet been officially confirmed, but historical patterns and early expectations provide some guidance.
John Lewis Beauty Advent Calendar 2025
The John Lewis calendar is expected to retail between £75 and £120, containing approximately 25 products with 5 to 7 full-size items. Previous editions have included a mix of the retailer’s own brand alongside premium labels. The exact brand line-up for 2025 has not been announced.
M&S Beauty Advent Calendar 2025
M&S typically offers a value-oriented calendar with a blend of its own beauty line and selected partner brands. Pricing and contents for 2025 remain unconfirmed, but the calendar is expected to launch around September or October.
Space NK Beauty Advent Calendar 2025
Space NK usually releases a luxury calendar featuring high-end skincare and fragrance brands. As of mid-2025, no official announcement has been made, but a September launch is widely anticipated based on previous years.
Bookmarking official retailer pages and signing up for newsletters from John Lewis, M&S, Space NK, and Lookfantastic can provide early access to pre-order windows and exclusive discounts.
How to choose the best beauty advent calendar for your budget and preferences?
Selecting the right calendar depends on your budget, preferred product categories, and whether you value full-size items or variety. The 2025 market offers options from £60 to £275, with contents values ranging from 2x to 4x the retail price in many cases.
Are beauty advent calendars worth the money?
According to expert reviews and official product pages, most 2025 calendars offer a total retail value significantly higher than their purchase price. The Liberty London calendar, for example, advertises a value of £1,245 against a £275 price tag. The Glossybox 2025 Advent Calendar claims a value of over £624. – Glossybox, Skint
How does the Glossybox 2025 Advent Calendar compare in value?
The Glossybox 2025 Advent Calendar includes 12 full-size items out of a total of 33, with a claimed worth of over £624. This places it among the higher-value options in the mid-premium segment, though it is not as exclusive as the Liberty London or Harrods calendars.
Skincare vs makeup vs mixed calendars
Some calendars lean heavily toward skincare, while others offer a balanced mix. Liberty London’s 2025 calendar includes a wide range of categories, from makeup to skincare and fragrance. The elf Cosmetics calendar focuses primarily on makeup. Shoppers looking for dedicated skincare options may find Space NK’s expected calendar more suitable, though its contents have not been confirmed for 2025.
Not all calendars are officially confirmed for 2025 at the time of writing. Prices, contents, and launch dates for John Lewis, M&S, Space NK, and Lookfantastic are based on historical patterns and may change. Always verify on the official retailer website before ordering.
When is the best time to buy a beauty advent calendar for discounts?
The 2025 beauty advent calendar sales cycle follows a predictable pattern, with early releases, pre-order windows, and post-launch discounts. Based on available data from multiple retailers, here is the expected timeline:
- Mid-2025: elf Cosmetics releases its 2025 calendar — already available for purchase.
- August 2025: Early teases and leaked contents from brands and beauty editors begin to appear.
- September 2025: John Lewis and M&S typically start pre-orders; Space NK may follow.
- October 2025: Lookfantastic and many other calendars go live; Glossybox pre-orders likely open.
- November 2025: Black Friday discounts on remaining stock — best time to buy popular calendars at reduced prices.
- December 2025: Final restocks and limited availability; some calendars may sell out entirely.
For more on expected Black Friday savings, see our John Lewis Black Friday 2025 – Best Deals and Expert Guide.
Which 2025 beauty advent calendars are confirmed and which are still expected?
Based on official product pages and retailer announcements, some calendars are confirmed while others remain in the realm of expectation. The following comparison clarifies what is established versus what is still uncertain.
| Established information | Information that remains unclear |
|---|---|
| elf Cosmetics Glitzing 24-Day Calendar 2025 is confirmed and on sale. | Exact price and contents for the John Lewis 2025 calendar are not yet published. |
| Glossybox 2025 Advent Calendar is confirmed with a live product page. | M&S, Space NK, and Lookfantastic have not released official 2025 pages. |
| Liberty London Beauty Advent Calendar 2025 was released and sold out. | Whether Liberty London will restock or release a second edition is unknown. |
| Harrods and Fortnum & Mason luxury calendars are mentioned in expert roundups. | Exact prices, contents, and launch dates for Harrods and Fortnum & Mason 2025 editions are not specified in available sources. |
| Several calendars were on sale in the UK by the time reviews were published. | There is no single unified on-sale date for every luxury calendar; availability varies by retailer. |
How has the beauty advent calendar market evolved for 2025?
Compared to 2024, the 2025 market shows more early releases and higher price points at the luxury end. The Liberty London calendar, at £275, represents a premium tier that was less common in previous years. At the same time, affordable options like elf Cosmetics continue to offer accessible entry points.
Value analysis remains central to the purchasing decision. Calculating the cost per item and comparing total retail value against the purchase price helps shoppers determine which calendar offers the best return. Many 2025 calendars advertise values of 2x to 4x their price, though these figures are based on the retailer’s own RRP calculations.
Sustainability is also gaining attention. Several brands are shifting to reusable tins or cardboard packaging and reducing single-use plastic. Shoppers looking for eco-friendly options may want to check the packaging details before purchasing.
What do expert reviews and official sources say about the 2025 calendars?
Expert reviews from The Independent and ReallyRee provide detailed rankings of the 2025 luxury beauty advent calendars. The Industry Beauty also published a roundup of the 2025 calendars, noting which include full-size items and highlighting key brand collaborations. – The Industry Beauty
“Liberty London is the best luxury beauty advent calendar for 2025, with a worth of £1,136 in one ranking summary and £1,245 in another, depending on the methodology used.”
— The Independent, 2025 Beauty Advent Calendar Review
“The Sephora Favourites beauty advent calendar is the best overall, with 41 products and 24 full-size items at a value of over £1,025.”
— The Independent, 2025 Beauty Advent Calendar Review
“The Liberty London Beauty Advent Calendar 2025 includes 30 products, 20 of which are full-size, and 26 are exclusive to the calendar.”
— Liberty London, Official Product Page
Which beauty advent calendar offers the best value in 2025?
Among the calendars with confirmed details, the Liberty London Beauty Advent Calendar 2025 offers the highest advertised value (£1,245 for £275) but has already sold out. For shoppers still looking to purchase, the Sephora Favourites calendar at £225 with £1,025+ in value and 24 full-size products represents a strong alternative. For those on a tighter budget, the elf Cosmetics Glitzing 24-Day Calendar at approximately £60 provides an affordable entry point with 3 or more full-size items. The John Lewis Black Friday 2025 – Best Deals and Expert Guide may be worth consulting for discounts on remaining calendars later in the year.
Frequently asked questions about beauty advent calendars 2025
Are beauty advent calendars worth the money?
Yes, if you choose one with mostly full-size or deluxe samples that align with your skincare or makeup preferences. Compare total retail value against price — many offer 2x to 4x value.
What is the best time to buy a beauty advent calendar in 2025?
Pre-order windows from August to October often come with free gifts. Black Friday in late November offers the best discounts on remaining stock.
Will there be a Space NK beauty advent calendar 2025?
Space NK typically releases a luxury calendar every year. As of mid-2025, no official announcement has been made, but a September launch is widely expected.
How many full-size products are in the Glossybox 2025 advent calendar?
According to the official page, the Glossybox 2025 Advent Calendar includes 12 full-size beauty favourites out of 33 items total.
What is inside the Lookfantastic beauty advent calendar 2025?
Lookfantastic has not announced its 2025 calendar yet. Previous editions featured 25 products, including brands like Elemis, Caudalie, and Nars. Check back in autumn.
Will there be a Boots beauty advent calendar 2025?
Boots typically releases a beauty advent calendar each year. No official 2025 page has been published, but it is expected based on annual tradition.
What are the best beauty advent calendars for skincare lovers?
Space NK and Liberty London typically include a high proportion of premium skincare. The Glossybox calendar also offers a good mix of skincare-focused brands.
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